Strategic Word Design

lex · i · con   noun

From Merriam-Webster online:

2 a: the vocabulary of a language, an individual speaker or group of speakers, or subject.

In order to communicate any message effectively, you must know your audience and speak their language. This is absolutely imperative.

And this is what I do.  When working with a client, I step into their world, adopt their lexicon, and write definitively.

But why Studio Lexicon?

I approach writing as strategic word design.  In today’s digital world, business communications are rarely just words.  Graphics complement the writing to complete the message, and words and images should work seamlessly together to convey information.  I write and compose every page to achieve dynamic results.

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